With decades of marketing excellence, I've built my career transforming iconic brands and driving consumer engagement across global organizations. My journey began in the Philippines with Unilever, evolved through progressive leadership roles at L'Oreal, and continued with leadership positions at Mattel in Canada and the US.

Throughout my career, I've had the privilege of working with legendary brands like Barbie, Hot Wheels, Fisher-Price, Vaseline and L'Oreal, celebrating major milestones like Barbie's 60th anniversary while driving continued growth and Marketing innovation.

Today, I am passionate about exploring the intersection of human-centered marketing and AI technology, believing that the future of brand engagement lies in understanding both consumer's hearts and intelligent systems.